Scandinavian Pink Annie Sloan Chalk Paint®

Scandinavian Pink in Your Space

Scandinavian Pink draws its character from the traditional painted furniture of Sweden — the kind found in old farmhouses and country estates where colour was used with quiet confidence and a deep understanding of how light behaves in northern winters. This is not a bright pink or a sweet one. It is dusky and muted, with a greyness to it that gives it real sophistication and an almost timeless, Nordic restraint.

It is one of those colours that works in ways you might not expect. Use it as a base coat beneath pale neutrals like Old White or Old Ochre and it adds a warmth and depth to the finish that the top coat alone could never achieve. Use it on the interior of a cupboard or the inside of a drawer and it creates a moment of quiet surprise — a colour that reveals itself only when you look closer. Or use it as a colour in its own right and let its dusky, considered quality speak for itself.

Colour Companions

Soft & Neutral

• French Linen — warm and gently greyed, alongside Scandinavian Pink it creates a pairing that feels completely Scandinavian — understated, considered, and full of quiet Nordic warmth

Deep & Grounding

• Graphite — dark and full of conviction, alongside Scandinavian Pink it creates a pairing that feels bold and graphic while keeping the pink feeling soft and sophisticated
• Primer Red — dark and deeply earthy, it creates an unexpected but completely resolved contrast with Scandinavian Pink that feels richly traditional and full of heritage

Cool & Fresh

• Duck Egg Blue — soft and gently turquoise, alongside Scandinavian Pink it creates a pairing that feels vintage, gentle, and full of faded country charm
• Aubusson Blue — deep and richly blue, it provides a striking contrast to Scandinavian Pink that feels deeply considered and full of traditional European character

Finishing Touches

• Clear Wax — the natural finish for Scandinavian Pink, it protects while preserving the dusky, muted quality of the colour completely
• Dark Wax — worked into details and edges, it deepens the Nordic character of Scandinavian Pink and adds a beautiful, aged patina that feels completely authentic

When You Want to Layer

Scandinavian Pink is one of the great layering colours in the palette — apply it as a base coat, let it dry completely, then apply Old White or Old Ochre on top and sand back lightly to reveal the pink beneath. The result is a finish with genuine depth and a beautifully aged quality that feels completely earned.

How to Apply

Scandinavian Pink covers beautifully in two coats, each layer deepening the dusky, muted warmth that makes this colour so distinctive. For layering work, one coat is often all you need as a base — let it dry fully before applying your top colour.

The Chalk Paint® Difference

Annie Sloan invented Chalk Paint® in 1990 and it changed furniture painting forever. The formula is water-based, ultra-low VOC (2.2g/l), and virtually odour-free — and it bonds to almost any surface without the stripping, sanding, or priming that traditional paints demand. One tin, one brush, and you're ready to go.

It works on timber, metal, concrete, brick, laminate, and plastic. Indoors or out. Smooth and matte or heavily textured. The finish is entirely yours to decide.

Before You Begin

Give your tin a good stir — no shaking needed. Load your brush and work in smooth, even strokes. One coat often surprises you with how much it covers; a second coat gives you full, solid opacity. Always let each coat dry completely before continuing.

Making It Your Own

• Build up thick layers for a sculptural, impasto effect, then seal with wax
• Sand back lightly once dry to reveal what's underneath and create genuine, earned wear
• Add a little water to thin the paint into a translucent wash that lets the wood grain breathe through
• Blend colours directly on the piece — Chalk Paint® mixes beautifully for completely custom results

Sealing & Protection

Annie Sloan Clear Wax is the classic finish — it protects and adds a subtle, natural sheen. Dark Wax settles into mouldings and edges for depth and shadow. For outdoor pieces or high-traffic surfaces, Annie Sloan Lacquer gives a harder, weather-resistant finish.

A Few Questions We Hear Often

Will it work outside?
Yes — seal it with Annie Sloan Lacquer and it will handle the elements beautifully.

Does it have to be sealed?
Not always. Decorative pieces that won't see daily wear can be left as they are. For anything that gets touched, wiped, or sat on regularly, wax or lacquer will protect your work.

Can I mix my own colours?
Absolutely — it's one of the great joys of Chalk Paint®. Mix directly in the tin or on the piece itself.

Which brush should I use?
Annie Sloan's Flat Brush gives a smooth, even finish. Her Round Brush is ideal for working paint into carved details and creating texture.

How much do I need?
One litre covers approximately 13 square metres. The 120ml size is perfect for smaller pieces, testing colours, and mixing experiments.