Pure Annie Sloan Chalk Paint®

Pure White in Your Space

Pure White is not a colour that tries to be anything other than what it is. Where most whites negotiate — balancing warmth against coolness, softness against brightness — Pure White has already resolved that conversation entirely. It arrives on a surface with a quality of quiet certainty, a clarity that gives every piece it touches a sense of having been returned to its truest form.

That resolution is what makes it so remarkable to work with. It does not impose itself. It clarifies. On furniture with real presence — curved legs, carved relief, mouldings with depth and shadow — it acts less like a colour and more like light itself, making every line more visible, every surface more considered.

Colour Companions

Grounded & Considered

• Graphite — moody and deeply considered, alongside Pure White it creates a pairing of real drama and quiet sophistication that feels completely resolved
• Athenian Black — the deepest of contrasts, it gives Pure White a sharp, architectural tension that is bold and full of conviction

Soft & Storied

• French Linen — warm and quietly earthy, it finds a softness alongside Pure White that feels lived-in and full of gentle character
• Napoleonic Blue — rich and full of depth, it brings a regal warmth to Pure White that feels considered and timelessly elegant

Finishing Touches

• Clear Wax — the natural first choice for Pure, it protects without altering the crispness of the white, leaving the finish clean, open, and completely itself
• Dark Wax — applied selectively into mouldings and carved details, it adds age and shadow that gives Pure White a depth and sculptural quality that is quietly beautiful

When You Want to Mix

Pure White opens a colour rather than diluting it. Use it when you want a lighter version of a shade that keeps all of its original character — luminous and lifted, but entirely itself.

Good to Know

Pure White has a lighter pigment load than most Chalk Paint® colours, which means it has less natural covering power. For the most complete result, apply two to three coats — or lay down a base coat of Country Grey first for a crisper, more resolved finish with fewer coats.

How to Apply

Because Pure White carries more base and less pigment than deeper Chalk Paint® colours, building two to three coats gives the most complete and crisp result — each layer adding clarity and openness until the finish feels fully resolved.

The Chalk Paint® Difference

Annie Sloan invented Chalk Paint® in 1990 and it changed furniture painting forever. The formula is water-based, ultra-low VOC (2.2g/l), and virtually odour-free — and it bonds to almost any surface without the stripping, sanding, or priming that traditional paints demand. One tin, one brush, and you're ready to go.

It works on timber, metal, concrete, brick, laminate, and plastic. Indoors or out. Smooth and matte or heavily textured. The finish is entirely yours to decide.

Before You Begin

Give your tin a good stir — no shaking needed. Load your brush and work in smooth, even strokes. One coat often surprises you with how much it covers; a second coat gives you full, solid opacity. Always let each coat dry completely before continuing.

Making It Your Own

• Build up thick layers for a sculptural, impasto effect, then seal with wax
• Sand back lightly once dry to reveal what's underneath and create genuine, earned wear
• Add a little water to thin the paint into a translucent wash that lets the wood grain breathe through
• Blend colours directly on the piece — Chalk Paint® mixes beautifully for completely custom results

Sealing & Protection

Annie Sloan Clear Wax is the classic finish — it protects and adds a subtle, natural sheen. Dark Wax settles into mouldings and edges for depth and shadow. For outdoor pieces or high-traffic surfaces, Annie Sloan Lacquer gives a harder, weather-resistant finish.

A Few Questions We Hear Often

Will it work outside?
Yes — seal it with Annie Sloan Lacquer and it will handle the elements beautifully.

Does it have to be sealed?
Not always. Decorative pieces that won't see daily wear can be left as they are. For anything that gets touched, wiped, or sat on regularly, wax or lacquer will protect your work.

Can I mix my own colours?
Absolutely — it's one of the great joys of Chalk Paint®. Mix directly in the tin or on the piece itself.

Which brush should I use?
Annie Sloan's Flat Brush gives a smooth, even finish. Her Round Brush is ideal for working paint into carved details and creating texture.

How much do I need?
One litre covers approximately 13 square metres. The 120ml size is perfect for smaller pieces, testing colours, and mixing experiments.