Frida Blue Annie Sloan Chalk Paint®

Frida Blue in Your Space

Frida Blue is named for Frida Kahlo — and it carries within it exactly the quality you would expect from that association. It is a vivid, intensely saturated blue with a warmth and a joyfulness that feels completely alive, a colour of real artistic conviction and gathered, expressive energy that transforms a piece the moment it is applied. This is not a colour that arrives quietly. It arrives with complete confidence and a quality of bold, considered beauty that is genuinely impossible to ignore.

It is the blue of Mexican folk art and sun-drenched courtyards — a colour that feels as though it has been living in beautiful, warm places for a very long time and has absorbed all of that warmth and all of that colour into itself. Use it on a statement piece and it will hold the room with complete conviction.

Colour Companions

Bold & Earthy

• Primer Red — deep and earthy, alongside Frida Blue it creates a palette of real Mexican folk art energy and gathered, expressive warmth
• Barcelona Orange — vivid and sun-drenched, the contrast with Frida Blue creates a combination of real boldness and considered, vibrant conviction

Dark & Dramatic

• Graphite — cool and deeply gathered, alongside Frida Blue it creates a palette of real drama and considered, atmospheric depth

Finishing Touches

• Clear Wax — preserves the full vibrancy and expressive energy of Frida Blue exactly as it is
• Dark Wax — deepens Frida Blue into something richer and more atmospheric, adding a beautiful quality of depth and gathered character

How to Apply

Frida Blue covers beautifully in two coats, its vivid, expressive energy building with each layer into a finish of real presence and joyful conviction. Its intensity deepens as it dries — always let each coat dry fully before assessing coverage.

The Chalk Paint® Difference

Annie Sloan invented Chalk Paint® in 1990 and it changed furniture painting forever. The formula is water-based, ultra-low VOC (2.2g/l), and virtually odour-free — and it bonds to almost any surface without the stripping, sanding, or priming that traditional paints demand. One tin, one brush, and you're ready to go.

It works on timber, metal, concrete, brick, laminate, and plastic. Indoors or out. Smooth and matte or heavily textured. The finish is entirely yours to decide.

Before You Begin

Give your tin a good stir — no shaking needed. Load your brush and work in smooth, even strokes. One coat often surprises you with how much it covers; a second coat gives you full, solid opacity. Always let each coat dry completely before continuing.

Making It Your Own

• Build up thick layers for a sculptural, impasto effect, then seal with wax
• Sand back lightly once dry to reveal what's underneath and create genuine, earned wear
• Add a little water to thin the paint into a translucent wash that lets the wood grain breathe through
• Blend colours directly on the piece — Chalk Paint® mixes beautifully for completely custom results

Sealing & Protection

Annie Sloan Clear Wax is the classic finish — it protects and adds a subtle, natural sheen. Dark Wax settles into mouldings and edges for depth and shadow. For outdoor pieces or high-traffic surfaces, Annie Sloan Lacquer gives a harder, weather-resistant finish.

A Few Questions We Hear Often

Will it work outside?
Yes — seal it with Annie Sloan Lacquer and it will handle the elements beautifully.

Does it have to be sealed?
Not always. Decorative pieces that won't see daily wear can be left as they are. For anything that gets touched, wiped, or sat on regularly, wax or lacquer will protect your work.

Can I mix my own colours?
Absolutely — it's one of the great joys of Chalk Paint®. Mix directly in the tin or on the piece itself.

Which brush should I use?
Annie Sloan's Flat Brush gives a smooth, even finish. Her Round Brush is ideal for working paint into carved details and creating texture.

How much do I need?
One litre covers approximately 13 square metres. The 120ml size is perfect for smaller pieces, testing colours, and mixing experiments.