{"product_id":"primer-red-annie-sloan-chalk-paint®","title":"Primer Red Annie Sloan Chalk Paint®","description":"\u003ch2\u003ePrimer Red in Your Space\u003c\/h2\u003e\u003cp\u003ePrimer Red is one of the oldest colours in human history. Dark, earthy, and deeply warm, it is the red of iron-rich soils that have been used as pigment across virtually every culture on earth — from the walls of Venetian palaces to the temples of Vietnam, wherever red earth was plentiful and close at hand. There is something in that universality that makes Primer Red feel entirely at home in almost any context. It is a colour that belongs to the world rather than to any single tradition.\u003c\/p\u003e\u003cp\u003eThat earthy quality makes it extraordinarily versatile. Use it on rustic pieces where its raw, grounded warmth feels completely natural. Or use it as a base coat beneath more sophisticated colours — a layer of Primer Red beneath Château Grey or Versailles creates a depth and warmth in the finish that cannot be achieved any other way. And beneath gilding, it becomes something genuinely extraordinary.\u003c\/p\u003e\u003ch2\u003eColour Companions\u003c\/h2\u003e\u003ch3\u003eSoft \u0026amp; Classic\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eParis Grey\u003c\/strong\u003e — cool and quietly understated, alongside Primer Red it creates a pairing that feels considered, grounded, and full of quiet historical character\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOld Ochre\u003c\/strong\u003e — faded and warmly earthy, it finds a natural ease with Primer Red that feels aged, rustic, and completely resolved\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntoinette\u003c\/strong\u003e — delicate and softly pink, alongside Primer Red it creates an unexpected contrast that feels warm, considered, and full of gentle tension\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCool \u0026amp; Fresh\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eDuck Egg Blue\u003c\/strong\u003e — chalky and softly blue-green, it creates a pairing with Primer Red that feels bold, earthy, and full of global character\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eFinishing Touches\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClear Wax\u003c\/strong\u003e — the natural finish for Primer Red, it protects while preserving the earthy, raw warmth of the colour completely\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDark Wax\u003c\/strong\u003e — worked into details and edges, it deepens the ancient, earthy quality of Primer Red and adds a beautiful, considered patina\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGold Gilding\u003c\/strong\u003e — applied over Primer Red it creates something genuinely opulent — the warmth of the red making the gold feel richer and more alive\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhen You Want to Mix\u003c\/h3\u003e\u003cp\u003ePrimer Red adds earthy warmth and depth to any colour it is blended with — and as a base coat beneath other colours it creates a warmth in the finish that transforms the result entirely.\u003c\/p\u003e\u003ch2\u003eHow to Apply\u003c\/h2\u003e\u003cp\u003ePrimer Red works beautifully in two coats as a standalone colour, each layer deepening the rich, earthy warmth that makes it so distinctive. As a base coat, one layer is often enough — the colour showing through at edges and in distressed areas to create a finish that feels genuinely and beautifully aged.\u003c\/p\u003e\u003ch2\u003eThe Chalk Paint® Difference\u003c\/h2\u003e\u003cp\u003eAnnie Sloan invented Chalk Paint® in 1990 and it changed furniture painting forever. The formula is water-based, ultra-low VOC (2.2g\/l), and virtually odour-free — and it bonds to almost any surface without the stripping, sanding, or priming that traditional paints demand. One tin, one brush, and you're ready to go.\u003c\/p\u003e\u003cp\u003eIt works on timber, metal, concrete, brick, laminate, and plastic. Indoors or out. Smooth and matte or heavily textured. The finish is entirely yours to decide.\u003c\/p\u003e\u003ch3\u003eBefore You Begin\u003c\/h3\u003e\u003cp\u003eGive your tin a good stir — no shaking needed. Load your brush and work in smooth, even strokes. One coat often surprises you with how much it covers; a second coat gives you full, solid opacity. Always let each coat dry completely before continuing.\u003c\/p\u003e\u003ch3\u003eMaking It Your Own\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBuild up thick layers for a sculptural, impasto effect, then seal with wax\u003c\/li\u003e\n\u003cli\u003eSand back lightly once dry to reveal what's underneath and create genuine, earned wear\u003c\/li\u003e\n\u003cli\u003eAdd a little water to thin the paint into a translucent wash that lets the wood grain breathe through\u003c\/li\u003e\n\u003cli\u003eBlend colours directly on the piece — Chalk Paint® mixes beautifully for completely custom results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSealing \u0026amp; Protection\u003c\/h3\u003e\u003cp\u003eAnnie Sloan Clear Wax is the classic finish — it protects and adds a subtle, natural sheen. Dark Wax settles into mouldings and edges for depth and shadow. For outdoor pieces or high-traffic surfaces, Annie Sloan Lacquer gives a harder, weather-resistant finish.\u003c\/p\u003e\u003ch3\u003eA Few Questions We Hear Often\u003c\/h3\u003e\u003cp\u003e\u003cem\u003eWill it work outside?\u003c\/em\u003e\u003cbr\u003eYes — seal it with Annie Sloan Lacquer and it will handle the elements beautifully.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDoes it have to be sealed?\u003c\/em\u003e\u003cbr\u003eNot always. Decorative pieces that won't see daily wear can be left as they are. For anything that gets touched, wiped, or sat on regularly, wax or lacquer will protect your work.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCan I mix my own colours?\u003c\/em\u003e\u003cbr\u003eAbsolutely — it's one of the great joys of Chalk Paint®. Mix directly in the tin or on the piece itself.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhich brush should I use?\u003c\/em\u003e\u003cbr\u003eAnnie Sloan's Flat Brush gives a smooth, even finish. Her Round Brush is ideal for working paint into carved details and creating texture.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow much do I need?\u003c\/em\u003e\u003cbr\u003eOne litre covers approximately 13 square metres. The 120ml size is perfect for smaller pieces, testing colours, and mixing experiments.\u003c\/p\u003e","brand":"Annie Sloan","offers":[{"title":"120ml $21.95","offer_id":42670925643874,"sku":null,"price":21.95,"currency_code":"AUD","in_stock":true},{"title":"1L $60.00","offer_id":42670925676642,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/1356\/3234\/files\/Primer-Red-tin-sq.jpg?v=1773473341","url":"https:\/\/revampedrevivedreloved.com\/products\/primer-red-annie-sloan-chalk-paint%c2%ae","provider":"Revamped Revived Reloved","version":"1.0","type":"link"}